UI/UX design
Research, flows and a design you can click before a line of code is written.
- Goals, audience and user flows
- Sitemap and wireframes
- High-fidelity UI in Figma
- Clickable prototype for review
- Design system: color, type, components
UI/UX web design · Deployment · Analytics
Websites designed to convert, deployed to last, and measured from day one.
SERÁ designs the experience, builds and deploys your site, and connects the analytics that show what’s working — for businesses and organizations in Puerto Rico and across the United States.
- English + Spanish
- Puerto Rico + United States
- You own every account
Illustration · sample data
Mobile-firstDesigned for the phone first
Fast by defaultCore Web Vitals in the green
AccessibleWCAG AA contrast and keyboard
MeasuredAnalytics live on launch day
What SERÁ does
Design, deployment and analytics — one team, one standard.
Most sites are designed by one person, launched by another, and measured by no one. SERÁ handles the whole path, so nothing gets lost between the mockup and the numbers.
Build & deployment
Fast, accessible sites shipped to modern hosting, on accounts in your name.
- Responsive, mobile-first build
- Domain, DNS and SSL set up
- Cloudflare or modern hosting
- On-page SEO, metadata and sharing previews
- Accessibility and speed checks before launch
Metrics & analytics
Every launch ships with measurement, so the next decision comes from data, not guesses.
- Google Analytics 4 or Cloudflare Web Analytics
- Conversion events: forms, calls, bookings, sales
- Google Search Console connected
- A dashboard you can open anytime
- Plain-language reports with next steps
How a project runs
Five steps, in writing, from brief to numbers.
Every step ends with something you can see and approve — no surprises, no vague timelines.
Discover
Goals, audience, competitors and your current numbers, summarized in a one-page brief.
Design
Wireframes, then UI, then a clickable prototype. Two review rounds included.
Build
A responsive, accessible build that matches the design you approved.
Deploy
Domain, SSL, hosting and a launch checklist. Everything on accounts you own.
Measure
Analytics live from day one, a first report at 30 days, and the next improvements.
Metric analytics
Launch is the starting line.
A beautiful site that nobody measures is a guess. SERÁ connects the tools, defines the events that matter to your business, and turns the numbers into decisions.
- Where visitors come from and which channels convert
- Which pages lead to a call, a form or a sale
- Mobile vs. desktop behavior and real-world speed
- The searches that bring people to your site
- Insight reports: what changed, why, and what to do next
Website performanceLast 30 days
Visitors4,812▲ 18%
Conversion3.9%▲ 0.7
Leads188▲ 24%
Load time1.1 sFast
Leads per week
LaunchWeek 10
Conversion path
Visited100%
Viewed services46%
Opened the form9%
Sent3.9%
Illustrative dashboard · sample data
Selected work
Built, launched and documented.
Real products, a client brand and concept studies — each with a full case study: research, design direction, UI and the live build.
Concept brand · E-commerce UX
Lilah
A skincare store and app, from product photography to checkout.
SaaS · Product UI
DocSupra
A document-compliance app: upload rules, fixes and a live prototype.
Client · Brand & website
Miosotis Collazo
A calm, bilingual site for a licensed social worker, with a session request flow.
Concept brand · Booking UX
Salina
A med-spa site built around one job: booking the next visit.
SaaS · Platform UI
ShotMatch UGC
A workspace for UGC creators and brands, from brief to delivery.
Who builds this
Soelys Muñoz
UI/UX web designer · Founder of SERÁ
I design and build websites and the measurement behind them. I also founded two live SaaS products, DocSupra and ShotMatch UGC.
I work in writing, with detail, and with systems that never miss a message. I am autistic — diagnosed at 11 — and that is not a footnote: it is why my work is precise, documented, and calm. Based in Hato Rey, San Juan, Puerto Rico, serving Puerto Rico and the US market, in English and Spanish.
Start a project
Tell me what you’re building.
Three short steps and you get a written proposal back, with next steps and a clear quote — no pressure, no obligation. If you would rather meet in person, I am glad to visit you at your business.
Prefer to write? aiautomationsera@gmail.com
Or text +1 (787) 453-2711
Step 1 of 3 · You and your business